This Branch consists of Information and Publication, Library and
Multi-Media Productions. This Branch is responsible of designing and
publishing the Papua new Guinea Agriculture & Livestock Web Site.
The Information and Publication is involved in preparing and publishing
agricultural; research and other documents from other divisions of
Department Agriculture and Livestock (DAL).
The Library and Information’s Services is responsible for collection,
processing and distribution of information at the national and
international levels. It collaborates with similar institution overseas.
The Media Productions is aimed at promoting agriculture through the Mass
Media and is responsible for maintaining
Appropriate and timely Information is the
key to progress in all enterprises. Lack of information or too late
information normally retards progress and may result in failure to
achieve ends or targets, and this is true for the agricultural industry
too. In all the developed countries, agricultural information is a key
component of National, Provincial, Districts and Individuals
agricultural development and promotion systems, and is a major tool that
helps decide on options. Effective decision-making results in progress
and helps to prevent failures. Agricultural information as a tool in
third world countries is poorly developed, not well understood, and
therefore not much utilised in agricultural decision making processes.
The Lack of information therefore results in overall poor productivity
and poor production of the agricultural sector. It is important to have
a good network of information services in the agricultural sector.
Farmers need reliable advise on farming activities, marketing
information, trader and consumer preferences to make variable production
decisions. Agriculturists and extension personnel need to be updated on
new technologies and option, that they in turn pass on to the
farmers Planners need accurate data in making planning
decisions for the sector. The processing and dissemination
of information must be done rapidly for it to be useful/profitable and
to avoid it from becoming out dated/ failure.
he main goal of the Agricultural
Information and Publication Support Systems is to provide efficient and
effective information on agriculture on timely and regular basis for the
success of the agricultural industry.
publish and disseminate relevant agricultural information in print
form; such as newsletters, journals, farming notes, rural development
handbooks and pocket books, for a wider spread of agricultural
knowledge for greater knowledge dissemination to a wider audience.
and rationalize sector information services to ensure that sectoral
data are collected, processed and disseminated on a timely basis
through the development and use of updated library and documentation
options to give access to agricultural information to the community as
up to date videos and photographs of relevant agricultural
developments and issues, and use these to improve access to
agricultural information on a wider scale for agriculture promotion in
information technology to initiate, investigate and harness recent
developments in information technology to provide instant access to
developments in agriculture at all levels across time and distance for
a faster and wider dissemination of agricultural information at home
To upgrade technical skills of personnel in the Agricultural sector by
production, storage, retrieval and distribution of information and other
knowledge related activities, through audio visual production, radio,
library services, farmer, extension and scientific publication and AGRIS
and CARIS, web-page and other electronic media.
Background and historical
Papua New Guinea
is an agricultural country with 85-93% of its population engaged in
mostly subsistence agricultural activities. The country has adopted a
policy of dynamic agricultural development. Currently, agricultural
diversification and intensification is being encouraged to provide more
job opportunities and for additional export earnings, import
substitution and self sufficiency in food production.
Information, both verbal and written, is
to-day worlds most valuable commodity. Without accurate information,
researches, extensionists, farmers, distributors and marketing agents
and planners would become incapacitated.
The development of new information
technologies using computers, satellite communications, etc, has made
information processing and dissemination easier and more efficient.
It is an acknowledged fact that
agricultural scientists and farmers in the developed world, using the
above stated advances, can have immediate access to scientific and
technical information that is unavailable to many developing
countries. Policy makers in the third world countries at
times find it difficult to understand the fuss that is being made on
information needs, citing other more important priorities and oblivious
to the fact that satisfying the information needs of farmers and
extensionists has the potential to boast productivity/ production and
hence reduce poverty.
Fortunately, in economic development and
planning, policy makers are beginning to stress the role of information
and extension provision as our important component in the rehabilitation
of National Agricultural Systems.
The value of information lies in the fact
that knowledge can be used to guide decision making and to
encourage the introduction of more productive systems or technologies.
Barriers to farmers, extension
staff, scientists and Planners
There are many problems that prevent
farmers, extension staff, scientists and planners from achieving their
goals. An obvious barrier is the general lack of access to
agriculture information or the lag time for information to reach its
target. Although this document suggests some high-tech innovation to
complement conventional means of facilitating access, there are wider
issues, most beyond the control of DAL, that will continue to undermine
any intervention. In addition, most lack adequate knowledge and or
information and therefore insight to recognise their problems to think
of a possible solution or to select the most appropriate options or
solution to achieve their goals. Our objective is to remove or reduce
these barriers by making available relevant information and insight into
the problems through effective and efficient Information and Publication
One of the ways in which Information and
Extension Services of DAL is already assisting the agricultural sector
in PNG is through publications.
The aim of DAL
- To provide a means by which results
of research can be made available to a wide range of people
- To provide a communication link
among National and Provincial staff in the form of the staff News
Magazine and journals
- To provide reference material for
students at the D.P.I Colleges to be used in the course of their
studies and afterwards when they get in the field.
- To produce materials for rural
development and community well-being.
- And ultimately, to promote rural
development and community well-being through printed educational
- To establish the PNG Agriculture
& Livestock Website in June 2002.
A complete extension effort needs to
be carried in many ways. One of the ways is of course printed
material and the Department of Agriculture and Livestock has
available a wide range of educational publications. These are;
Specific educational materials for
publications are prepared with technical advise from various
authorities both within and outside the Department. The publications
are revised regularly. For new subjects to be covered and articles
to be included, rely upon, suggestions for topics and contributions
of material form all DPI staff and staff of stakeholders.
These booklets are written in simple English and are targeted at
farmers to help them improve their farming procedures or to expand
into a new endeavour. Many who request for Farming Notes
are young students. Didimen and Didimeris find them useful as quick
Rural Development Series Handbooks
These are written at a more technical
level than Farming Notes. They are designed to provide handy
reference material. The aim is to present useful information to the
rural community. It targets in most cases the professional
agriculture workers who would use the books and subsequently pass on
the information to their clients. These books are also useful in the
booklets tell their story by means of pictures with a short
explanatory sentence in Pidgin, English and Motu. They present the
same sort of information as Farming Notes. They are aimed at farmers
or school children with less than grade 6 education.
small enough to fit into a shirt pocket. They provide ready
reference information which is useful in the field. They are to be
used mainly by Didimen and Didmeris and other experienced people.
Reports of research
research booklets and bulletins are approved by the Directors of the
divisions that are most closely involved with the subject of the
booklet. Most of them are the work of one or more authors.
Publications Section is involved in editing if specifically requested
to do so.
on completed research carried out in
Papua New Guinea
is presented in a more detailed manner than would be true of an
article in a scientific journal. It is especially valuable to
research stations and colleges and the University as well as
interested researchers overseas.
present information of a preliminary nature and other information,
such as bibliographies, which are not suitable for the Research
Bulleting Series. One importance of this series is to
ensure that information does not get lost as unpublished material.
The information may later be published in a more widely circulated
published to provide field officers with information and particular
applications of extension techniques appropriate in
Papua New Guinea
. They contain case studies of development projects, reports of
field studies and extension research projects, and discussions of
the basic principles of extension work.
another means of getting information, ideas and suggestions out in
form which is readily available.
Articles to other
to outside publications such as overseas journals, Wantok, New
Nation, or the Post Courier are approved by the Directors/ Deputy
Secretaries of the divisions most closely involved with the subject
of the article. It is expected that all research carried
out in Papua New
will be reported within the country either in full or in abstracted
form. Furthermore, an author having a paper published in
a scientific journal should also arrange to publish an extension
article on the same topic in, for example,
DAL Bulletin is a fortnightly
publication for internal circulation for the staff of DAL and other
interested readers. Its purpose is to inform staff of happenings
within the Organisation. we welcome news and information, articles
etc. which are of interest to the staff and families of DAL.
Materials may be faxed, emailed or delivered to Information Branch,
7th Floor of Monian Tower, with attention to the Editor, DAL
To fulfil our aim of promoting rural
development and community well being, we try to get as wide a
distribution of our materials as possible. All DPI officers at the
District level and above receive copies of new publications as they
come out and they are sent free of charge. Additional copies are
charged as listed in the “Whats in Print: put out
Papua New Guinea
who make requests are sent free copies of any publications which are
appropriate for their clientele. Additional copies are subscribed.
Many Libraries and institutions outside
Papua New Guinea
receive publications on an exchange basis. Individuals an obtain any
publications they wish but there will be a charge; which includes
postage, If requested publications are not in stock, we will reproduce
larger orders or make photocopies for smaller orders at current cost
Publications on high demand are:
Papua New Guinea
Agriculture, Fisheries and Forestry Journal
Notes – All topics including Poultry, Piggery, Coffee,
Cocoa, Coconut and Vegetables
Development Series Handbooks
Pocket Book – All Topics – Rubber, Coffee, Oil Palm, Coconut,
Notes – all
Development Notes - all
publications printed are recorded before despatch. The
distribution section distributes approximately 10,000 copies of
publications running into over 50 titles each year. Although
demand for publications is increasing each year,
production has dropped by 50 % due to poor budgetary support for
upgrading obsolete and unserviceable equipment.
Reader and Listener survey showed that there is demand for more
publications to be distributed to more centres. With the introduction of
this website, as a resource centre, it is expected that access to
agricultural publications as well as links to other DAL and Agency
activities is now available to a wider population, directly. This strategy is outlined under the Agriculture Website
The internet is arguably the most innovative and convenient medium for
transferring information efficiently in the business world. Information
can be accessed anytime, anywhere and by anyone with access to the
internet. With real time interaction, access to internet enables users
virtual opportunities and knowledge that deceive the traditional global
barriers of time. With internet comes the benefit of electronic mail or
email. Like the direct market of information the internet provides,
email and the internet are also the most cost-effective mediums of
information transfer or exchange.
A web page is basically an interactive
gateway to your shop. It must not only catch attention but also offer
viewers the widest possible range of your products in the most
Realising the need to streamline access
or the exchange of information, the idea of a PNG Agriculture
& Livestock Web Page arose.
Ideally, the website would assume the
domain for the agriculture industry and would host linkages to all
commodity agencies and authorities such as NARI and NAQIA as well as
As well as the departments functions and
key activities, information databases and publications. An illustration
of a draft website and associated links is enclosed as appendix A.
A key point to remember is that while we
would want to offer material or products to viewers, not all viewers
want to roam in a pool of information. They simply want to satisfy a
query and part. It is therefore important that we realise the need to
continually revise our website in order to make it most convenient for
traffic. The strategy is to be as adaptable as possible for your most
common product while not compromising other visitors.
and TVRadio and TV broadcast by far are the
more practical means of information dispatch. Despite, their lack of
inter-activeness these mediums have perhaps the widest audience range.
The Media Unit will require equipment funding of K15,000 initially, and
at least K10,000 annually to maintain broadcast material consistently.
concern is to improve access and therefore the linkage between
Research-Extension-Farmer through information. First priority of
publications goes to activities directly involved with helping Extension
officers serve the Primary producers. There is also a special concern
for mainstreaming the continuity of periodicals and an insistence on
high quality in content, clarity of expression and appearance.
Finally, in order to be sure that our publications meet the needs of the
intended audience, an ongoing evaluation programme is important.
The Requirements for Year 2001 to
for the year 2001-2006 is to rehabilitate and strengthen all units of
the Information and Publication Support Systems Branch of the Department
of Agriculture and Livestock. We need to
the publication/printing unit by purchasing and replacing all
outdated computers and printing equipment.
- To update
the library and documentation unit, by subscribing to essential
and relevant periodicals and books
- Revive and
update the AGRIS [Agricultural Research and Information Systems]
and the CARIS [Current Agricultural Research Information Systems]
by timely collection and updating of data [This updating has
stopped as a result of fund shortage]
- To set up
information exchange system by use of Internet and Web-page
systems, to allow for access to and exchange of information with
Provinces, Districts, other Departments and Outside/Inside
- Set up
Audio-visual unit to promote video, photo and radio information to
- Review and
re-edit all outdated publications, such as Field Pocket Books,
Farming Notes, Rural Development Series, Horticultural Notes etc.
and sponsor new articles for subject areas or crops that lack any
information, e.g. Vanilla production, Hill-side farming, care and
- Link up
with Provinces in the establishment and promotion of Provincial
Resource Centers as an important information link between DAL and
upgraded Staff Training and Development, to levels of current
Summary and Conclusion on
and the knowledge it generates are arguably the most important factors
for change and prosperity. If change is for the better, then planning
and decision making need to be premised on the most valid information.
Yet in the Agriculture Sector, availability of authoritative information
has been declining, inaccessible or at worst, not available.
advancements today provide easy and complete access to the latest
information from a wide range of disciplines. And the framework for
instant delivery is nevertheless important for improving any delivery
and therefore knowledge can be converted into income and jobs, and the
opposite results into failures. We thus need to ensure that credible
Agriculture Information is gathered, processed and made available and/or
delivered on a timely basis.
For Success, the information must be
timely, innovative and suitable.
There is an urgent need to develop and
rationalize sector information services to ensure sectoral data are
collected, processed accurately and disseminated on a timely basis to
users. We need to initiate, investigate, explore and harness recent
developments in information technology to provide instant access to
developments in agriculture at all levels, example is the use of
internet and web site, Television, Radio etc to reach more people across
time and distance. The method of information must be appropriate,
sustainable and targeted at the respective users, such as illustrated
handbooks, farming notes, pocket books, scientific and extension
journals and rural newsletter for use by farmers, extension and
development staff, scientists and policy makers.
A national Agricultural information
system currently in place in Papua New Guinea
is simply ineffective, slow and outdated in certain areas, as a result
of low fund investment in the agricultural information systems. The
future of agriculture and its contribution to food security, job
creating, employment and income would be enhance by an efficient and
effective information and publication support systems. If only a quarter
to half of the 85-93% of the rural/subsistence PNG population could get
assess to agricultural information, it would help to bring them out of
subsistence to semi-commercial agriculture. With increased productivity
and enough surplus to market PNG would not need to import any food items
that are grown or produced in this country. Subsequently income levels
of households would improve. We believe informed agriculture is a sure
way to improve on rural income, create jobs and employment, provide food
security and reduce on rural poverty, and ultimately reduce on food
imports and therefore save on foreign currency.
Government is thus urged to provide adequate resources for effective and
efficient agricultural information and publications systems development
in PNG. The future of the world hinges on information, and agricultural
information, especially in the developing would is ‘green minefield
that must be explored and utilised’ to move the country forward.